Primavera Ristorante: Advertising and menu design
Project date: 1980

A well-known Aspen developer wanted to reintroduce this restaurant to the local clientele with a fresh and appealing ad campaign. The imagery needed to convey the new, bright look of the interior and the informal, friendly approach of the new management. In composing the illustration, I collaged together elements of the interior's design with a new handwritten logo, subordinating the existing semicircular logo which would be phased out over time.

Please contact me to see other examples of calligraphy and bold illustrations.


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© 2000 Jennifer Clark Design Inc.