Electronic Directions: Quarterly corporate magazine
Project dates: 1990-1994            View enlarged images

This software training facility wanted to market regularly to a corporate audience that ranged from high-level MIS professionals to individuals and college students; the span of the audience's knowledge and comfort with technology was vast. This oversized, tabloid publication needed to speak to a wide audience with a friendly but authoritative editorial and graphic style.

I created covers, interiors, and all illustrations for eight issues. Each retained a consistent corporate look, but each had a personality of its own. All articles were given graphic flourishes that gave the content a twist, a bit of humor, a graphic punch - all to enliven the page.

The covers often carried through an idea contained in the issue's content, but they most importantly intended to show off the potential of the imaging software taught at ED. Please contact me to see more imagery and editorial design created for this magazine.


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© 2000 Jennifer Clark Design Inc.