Limón Dance Company: Logo, identity, printed collateral
Project dates: 1988-1992            View enlarged images

The Limón Company, America's oldest continuously performing dance company, needed a new look for all advertising, posters, and brochures. The company wanted to convey its stature within the dance community with a classic and bold identity.

I created a logotype that worked both as a straight typographic form and as a form that could be sliced up and played with, as in the tee shirt design above on the right . Brochures and posters, spanning four seasons, were exuberant, colorful, and hard-hitting.


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© 2000 Jennifer Clark Design Inc.