Lehrer/McGovern: Capabilities brochure
Project date: 1984             View enlarged image

Lehrer/McGovern's two principals wanted to introduce their young but accomplished construction management firm to a new and higher level audience of CEOs and nationally known architects. The selection of completed projects, after only five years in business, was dazzling; producing a picture book of spectacular photography with minimal text was clearly the best tack. The busy audience that we wished to address needed to get the message very quickly and with great visual force.

Approximately one-third of the photography of this 36-page book was commissioned from photographer, Dan Cornish. The interior layout of the brochure relied on two contrasting sizes of photos which, when juxtaposed with flat color, created a simple and powerful presentation.


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© 2000 Jennifer Clark Design Inc.