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Lehrer/McGovern: Capabilities
brochure
Project date: 1984 View
enlarged image
Lehrer/McGovern's two principals wanted to introduce
their young but accomplished construction management
firm to a new and higher level audience of CEOs and
nationally known architects. The selection of completed
projects, after only five years in business, was dazzling;
producing a picture book of spectacular photography
with minimal text was clearly the best tack. The busy
audience that we wished to address needed to get the
message very quickly and with great visual force.
Approximately one-third of the photography of this
36-page book was commissioned from photographer, Dan
Cornish. The interior layout of the brochure relied
on two contrasting sizes of photos which, when juxtaposed
with flat color, created a simple and powerful presentation.
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©
2000 Jennifer Clark Design Inc.
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