International Production Associates:
Corporate identity, posters, brochures, advertising
Project dates: 1982-1992
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A ten year relationship with America's premiere arts
marketing and production management company yielded
a wide sweep of design for the theater, including
posters, brochures, logos, and national advertising.
Marketing the arts is not easy; the intense competition
for limited consumer dollars makes for a very tough
sell. Printed brochures need to get their message
across as soon as the customer opens her mail, and
that message must be succinct, supremely appealing,
and informative. The entire presentation must draw
the reader into the concept, the offering, and the
attitude, and keep them in that web up to and through
the process of ticket purchase.
More examples of posters, advertising, and brochures
for IPA are available for viewing. Please contact
me.
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©
2000 Jennifer Clark Design Inc.