SUNY Stony Brook: Design of The Reinvention Center Web Site
Project date: March, 2000            View the site

The success of the Boyer Commission Report, "Reinventing Undergraduate Education: A Blueprint for America's Research Universities," had led to the founding of a new center at SUNY Stony Brook. The essence of its mission - a fundamental rethinking of the way undergraduate education is conceived and delivered - was beautifully conveyed through the logo and literature developed by Milton Glaser Inc.

My assignment was to create a highly usable site that, through its visual and textual clarity, would convey the mission and activities of the Center. The site should easily provide access to a large amount of Web resources, and it should encourage an exchange of ideas and information among members of the academic community.

I determined three important ways to achieve these goals:

1 The site opens with a headline and statement that quickly conveys the purpose and goals of the Center. Time sensitive material and a quick reference "facts" feature are also highlighted on the main page.

2  Both the site and each screen are structured to quickly communicate the variety and hierarchy of the information available. The type and imagery are easy to both download and read.

3  The light, bright colors and the attitude of the printed materials are carried through, creating a consistent image of the Center.

This job was fast-tracked: designed in two weeks, coded and tested in two weeks, and launched.


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© 2000 Jennifer Clark Design Inc.