IBM: Redesign of the MarketView Group Intranet Site
Project date: February, 2000            View modified site (see note below)

IBM’s internal marketing group, MarketView, needed to recreate their intranet site to communicate more clearly their mission and services. On approaching this project, I had in mind two primary goals :

• to convey quickly and directly what is most important and unique about the Group, so that the user is immediately presented with a comprehensive snapshot of MarketView’s identity and the valuable services they offer.

• to enable the user to access a wide array of marketing data with ease. From the start page on, the site should be organized, intuitive, and well conceived, offering the appropriate amount of choice and information for the user. As well, the tone of the writing should be informative, not promotional.

After a series of interviews with key personnel at MarketView, I was able to:

1  create a new outline of the content of the site
2  analyze and restructure the architecture of the site
3  recommend writing styles, giving the site a new, clearer voice 
4  provide all visual design and programming

NOTE: Because MarketView’s site contains confidential information, it is unavailable to the public. However, please take a look at a modified version illustrating the site’s general look and structure. All text has been replaced with Latin.


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© 2000 Jennifer Clark Design Inc.